In the fall of 1999, Denise Schroeck began illustrating holiday designs in her one-bedroom apartment in La Jolla, California. Within 3 weeks, she sold nearly 3500 holiday cards, her first order was shipped to the United Kingdom. By the following year, the line evolved to wedding shower & birth announcement designs as many of Denise’s friends took the plunge and started their families. Today you can find dinky designs whimsy invitations & announcements posted on refrigerator doors across the U.S. We hope they find their way to your freezer door, too.



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